Direct Marketing News recently wrote about Paintball-online.com highlighting its video description of the products and analyzing how it improved the conversion rates.
When the company started thinking out of the box, it came up with the idea to use videos to deliver their pitch and description of the product. The marketing director claims that visitors are more comfortable with 30 second video than reading five long paragraphs about the products. He believes this has brought a small revolution within the company.
Treepodia and Paintball-online.com have joined hands to bring these videos to the visitors. Treepodia has a unique way of producing videos where they use pre-created templates to add new product descriptions hence saving time and money.
Another interesting thing about this new way of introducing products to customers is the time that customers are spending on the website. A report suggested that average time on the website with video descriptions is 2 minutes whereas for text descriptions it goes down to 35 seconds. Grabbing this much attention simply means more conversions and more sales.
If you have an ecommerce website and you are looking for new ways to grab some serious attention from your potential customers, you may have to take the route that paintball-online.com has gone. With videos describing your products, you are definitely going to attract lot more attention.