The hottest trend in video marketing, especially on youtube and embedding at the top of websites is explainer videos. Explainer videos are hot, because they offer a full explanation of what a business does in a very short period of time through a very catchy animation, music and script. Usually explainer videos are 1-2 minutes and are very clear about what it is the visitor is about to find on the website.
One of our favorite recent examples of an explainer video on youtube is from ReMARKable whiteboard paint. Embedded video below:
They not only are marketing this video on youtube, but you can find it front and center on their website at https://www.remarkablecoating.com
Typically explainer videos run around $3000 depending on how long the script and animation is. The process involves animating graphics, a professional voiceover, and background music which all have to be brought together in a well thought out editing process. Always go with a professional who has a quality work portfolio to show when choosing someone to work with for your video.